Not-for-profit rebrands: why, when, and how


Part one of our not-for-profit branding white paper series explains the fundamental questions you should consider before embarking on a rebrand project.

Veteran brand consultants Ollie Leggett and David Crichton distil their 35 years of experience creating award winning not-for-profit brands – including ten university careers services – into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand.

Written with a primary focus on the not-for-profit sector, the paper is equally relevant to education and is peppered with examples from the education sector, as well as charities. 

Request the white paper now:

First Name*
Last Name*
Institution name*
Lead Source
Lead source name
Contact as
Lead Status
Tick the box to receive regular updates from IE
The small print: The white paper will be published in three parts. By signing up with your details above you'll be emailed all three parts of the white paper PDF as they become available (unless you ask us to stop). Please note this won't happen instantaneously, so no need to resubmit the form.
If you tick the box you'll also be opted-in to receive other regular news and updates from IE Design Consultancy Ltd (trading as IE Brand/IE Digital) – including client news and case studies, invitations to events, special offers, and other information we think you might find interesting.

IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect in levels of student engagement.

Siobhan Bennett
Employability Manager, University of Warwick