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  Denise Atkins
  

  1 Feb 2017

  IE News

  Outside looking in: working at IE

  We were joined recently by a new team member, on a short-term basis, to write content for this new website, among other things. Joy Bannister is a native of Detroit, Michigan, now living in the UK. She hadn't worked in an agency before, so it wa...

• 

  

  Ed Wilkinson
  

  26 Jan 2017

  Charity, Health, Education, Other, IE News

  IE scores big for client satisfaction in NPS survey

  We asked our clients how likely they are to recommend us to others, and they collectively rated IE a brilliant 8.6/10. We're using NPS (Net Promoter Scores) as an ongoing measure of our clients' satisfaction, across brand and digital projects.

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  Ollie Leggett
  

  30 Nov 2016

  Charity

  What is brand anyway?

  People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...

• 

  

  David Crichton
  

  31 Oct 2016

  Charity

  Love Your Clothes shortlisted for prestigious CIWM award

  We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.

• 

  

  Ollie Leggett
  

  5 Oct 2016

  Education

  University Rebrands: Maximise Impact, Minimise Backlash

  IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...

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  Ollie Leggett
  

  30 Mar 2016

  Charity

  165 reasons why brand matters to your charity

  Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...

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  Ollie Leggett
  

  21 Mar 2016

  Education

  Minimising the student backlash - getting your university rebrand right

  IE Brand has been working with a leading UK university on a major piece of rebranding work. A number of recent uni rebrands have elicited a critical backlash from students and alumni, which got us talking about the ones that “went wrong”, and the les...

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  Denise Atkins
  

  14 Jan 2016

  Charity, Health, Education, Other

  Join us at CHASE for two inspiring seminars

  We’re in the final stages of preparation for CHASE 2016 next week. We’ll be there on the 16th and 17th February and would love to see you.

• 

  

  Ollie Leggett
  

  10 Aug 2015

  Charity, Health, Education, Other

  What if brand was a person?

  Last week I was mulling over how to best explain to a prospective client IE's position on the relationship of visual identity to brand…Here's what I told him.

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  Mike Farr
  

  23 Mar 2015

  Charity, Education

  Delight at the Education Resources Awards

  The IE team and client pfeg (Personal Finance Education Group) had a fantastic weekend following Friday’s win at the Education Resources Awards 2015.

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