Actors’ Trust supports actors and stage managers across the UK in times of need and since 1882, the charity had been known as ‘The Actors’ Benevolent Fund’. Nearly 150 years later, low awareness, a dated website, and some bad press were all hampering the organisation’s bold ambition to increase its impact and reach within the performing arts community. Market research combined with careful member engagement pointed to the need to rename, refresh and modernise their brand to bring the charity’s exciting new strategy – Acting for Impact – to life.
So far the feedback has been incredibly positive! Going live has emphasised just how strong the new brand and website are, so a huge thank you for that. We are confident this puts us in an incredibly strong position to reach more people and have greater impact as a charity.Alison Wyman
CEO