IE created a new education brand and website for the AgriFood industry. As a collaboration between six UK universities – Reading, Nottingham, Aberystwyth, Harper Adams, Cranfield and Bangor – the AFTP is the bridge between industry and academia. Their postgraduate-level courses translate cutting edge academic research into applied industry expertise, helping the industry’s best talent to deepen their knowledge, advance their skills, and progress their careers.
The AFTP brand is defined by its close relationship to industry, so the new visual identity is firmly rooted in the world of AgriFood, not the classroom, to celebrate the best the industry has to offer.
From the moment we first walked into the studio I was instantly impressed with IE’s warmth, professionalism and passion for brand and marketing that I was looking for to transform three existing brands into a single exciting new one.Deborah Kendale
I believe that all our team, across six universities have been delighted with the results of the project and we are now working together to develop the ideas and messaging our brand now represents. IE took time to painstakingly tease out the issues at the heart of our market and understand both what makes us tick as organisations and what our market demands; to give us the credibility and edge that we were looking for in a new brand and image.
For us, a project of this scale was daunting but with IE’s creativity combined with strong project management skills, I believe we have produced an excellent start to the project that will help us attract the participants we need to make the AFTP a success.
Business Development and Marketing Manager, University of Nottingham / AFTP