Aston Careers + Placements service offers students careers advice and placement opportunities to help them best prepare for life after university.
Aston Careers, Placements and Employability (as it was then known) was already a sector-leading, highly successful service, but they recognised that they were suffering from poor brand recognition and inconsistent campaigns. IE Brand was tasked with creating a distinctive brand identity.
We developed an urban, edgy visual style and arresting statements to engage students at a highly emotive level. The work drove an 84.5% increase in attendance at The Placements Fair and was Highly Commended for Best Use of a Visual Property at the Transform Awards Europe 2015.
We've also worked closely with Aston as part of our work on the Goldman Sachs 10,000 Small Businesses programme.
Read more about Aston's Careers + Placements brand or explore IE's other rebranding work with university careers services.
IE Brand interpreted our brief into a captivating and edgy identity. They listened to our feedback, incorporated our Aston University guidelines, and absorbed our team culture, producing a brand that not only reflects who we are but is really distinctive in our market place. We are delighted with our new look and even more so with the overwhelming demand for our services so soon after its launch.Angie Robinson
Employer Engagement & Marketing Manager, Aston University Careers + Placements