Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.
IE Brand carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity that brings Betel’s work to life, emphasising the real people and success stories behind the organisation.
IE created new brand guidelines with variants for the five different Betel companies and designed and built a fully responsive new website. We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, unearthing a potential £50k improvement per year in PPC effectiveness.
An excellent personalised, customer centred service. We love the new brand and website. Thanks so much for all your hard work!Chris Servante
Online Retail Manager, Betel UK