Part of the NHS family, First Community Health and Care CIC is a not-for-profit with a mission to help people to stay in their own homes for longer. IE was commissioned to craft an inspiring new brand identity and incorporate this into a responsive CMS driven website.
We conducted qualitative stakeholder interviews, audience mapping, competitor mapping and market positioning to develop a new brand proposition, key messaging and tone of voice. Combined with a new logo, visual identity, brand guidelines and collateral templates, the work brought clarity and consistency to First Community's communications with key target audiences.
We then developed a new website and social media profile to support the new brand.
We selected IE due to their evidenced based methodology. The project was fantastically managed and kept to time. IE pushed us to think outside the box, challenging our processes and setting success criteria for the project. Our relationship with IE worked so well we have continued to work with them to design our marketing collateral and website.Liz Hobby
Communications Manager, First Community Health and Care