Forum for the Future is a leading global sustainability non-profit.
For over 20 years Forum for the Future have been working in partnership with business, governments and civil society to accelerate the shift toward a sustainable future.
As part of a wider transformation, they came looking for a brand agency partner with experience of working with complex organisations. They appointed IE to create a credible brand that would reflect their international reach and knowledge, and speak to organisations across their core geographies: the UK, the US, the APac region and India.
Through the new brand messaging and visual identity, we’ve simplified their comms and helped them to connect emotionally with their audiences. The new logo is a window into the future – a window to a world that’s been positively transformed by Forum for the Future’s actions.
The new brand paints a truthful picture of a world facing significant challenges – but one that’s far from a lost cause.
IE Brand helped Forum for the Future to bring renewed energy to our work by creating a distinctive new visual identity that beautifully represents our values, and truly reflects our ambitious vision for a sustainable future. Our funders and partners have commented on how the new look and feel is fresh, dynamic and really encapsulates what we’re trying to achieve. The distinctive sub-identity IE created for our School of System Change is also spot-on, reflecting the experimental and inclusive nature of our work to build a global community of system change practitioners – we're delighted!Sally Uren
CEO, Forum for the Future