Herefordshire Cares is a new initiative provided by Herefordshire Council and funded by the Department of Health and Social Care. Their aim is to raise the profile of those working in the adult social care sector and recruit more people into vacancies in Herefordshire.

IE Digital refreshed the brand and created a new website for Herefordshire Cares to address common questions, share case studies of existing people working in care, and display the wide range of jobs available in the sector. The site supports a wider campaign run by the council.