Part of the University of London, Heythrop College was established in 1612 and provides undergraduate and postgraduate degree programmes in philosophy and theology. They were re-expressing their course offerings to fit more closely with students’ needs, and wanted a new brand and website to help communicate that to potential students.
IE Brand reviewed Heythrop’s internal research to summarise the top line brand, and agreed a vision for the college’s identity. We repositioned Heythrop from a conservative Catholic college of theology and philosophy, to a vibrant college of the University of London, thus attracting and moulding students to change their world.
IE introduced new, intriguing images and messages to bring the personality of the college to life on and offline. We also evolved the school’s crest and modified the typography to align it more closely to that of University of London. The college's fresh new website had a stunning user experience to help students find the information they need.
IE’s brand and digital expertise has given Heythrop a new voice, a new look, a brand new website and renewed confidence.Amy Fenton
Marketing Manager, Heythrop College – University of London