Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.
Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.
IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically.
Read more about ICL's careers brand or explore IE's other rebranding work with university careers services.
IE’s brand work has been transformational, they have succeeded in creating a distinctive and highly recognisable identity within the university’s strict, overarching brand guidelines, we are delighted with the overall value and impact delivered.Richard Marshall
Information Manager, Imperial College London