The Insurance Charity is supporting insurance people when they need it most. They offer financial support and practical guidance to current and former insurance professionals in the UK and Ireland. They’ve been helping their professional community for over 120 years, but like every brand, they needed to evolve and adapt.
The Charity commissioned IE to conduct in-depth research with people from across the industry. They wanted to listen to stakeholders to see if – and how – they needed to change.
IE Brand developed a much-needed update to their identity and messaging – injecting it with warmth and dynamism and introducing a fresh and modern look. At the same time, the Charity changed their eligibility criteria, meaning even more people could benefit from their support.