ISEAL is the global membership organisation for ambitious, collaborative and transparent sustainability systems. ISEAL is driving collective efforts to tackle the most pressing sustainability issues and create a world where Markets are a force for good.
ISEAL employed IE's brand and digital teams to create a campaign brand to encourage consumers to 'challenge the label'. The Challenge the Label microsite helps consumers distinguish between credible and non-credible sustainability claims – improving educated decision-making by leading people through the key questions in understanding a claim or label.