MSDUK is the UK’s leading non-profit membership organisation driving inclusive procurement. It promotes an ethos of diversity and inclusion in public and private sector supply chains, by identifying and introducing innovative and entrepreneurial ethnic minority owned businesses (EMBs).

Every year MSDUK runs a three-day global supplier diversity / inclusive procurement event attended by delegates from all over the world, which culminates in a prestigious award ceremony. IE Brand has twice worked with MSDUK to create a cohesive event concept for the evening, including art direction of the 'shortlisted candidates' film. Concepts have included 60s pop art inspired comic book superheroes to world music.