OCN London is a national not-for-profit organisation that creates and awards qualifications. Their mission is to help create a fairer society where everyone, whatever their educational background, has an opportunity to benefit from learning, realise their potential and fulfil their goals. 

IE Brand has repositioned OCN London as a distinctive, values driven, educational charity operating within a crowded, fluid and highly competitive marketplace. We defined a new proposition, audience-specific messages, tone of voice – and refreshed their visual identity and brand guidelines in line with the new position.