A rebrand for specialist training company QLTS. QLTS have been helping aspiring solicitors in England and Wales to pass the Solicitors Qualifying Examination (SQE) and its predecessor, QLTS, for more than 10 years.
Following immersion in the organisation and its sector, customers, and competitors, IE Brand identified their strengths, weaknesses, and the challenges they faced. We conducted a survey of stakeholders and produced a series of recommendations based on the results. We then developed tone of voice guidelines and a new visual identity with clear guidelines, templates, and assets. We also offered advice on brand architecture and a design for the new website.
The IE Brand team quickly grasped our industry, the market we operate in, our customer profile, and our competitors. They identified our strengths, weaknesses, and the challenges we faced, demonstrating a deep and thorough understanding of our business needs and goals. If I had to undertake a similar project in the future, I wouldn't hesitate to work with them again. Ollie and his teams are experts in their field, and you will notice it from day one.Nir Chanoch
Managing Director, QLTS