Queen Mary University of London (QMUL) is one of the UK’s leading universities. With over 23k students, from 160 nationalities, they are known for their international collaborations in teaching and research.
QMUL was the best kept secret in the Russell Group. They wanted to drive applications through the annual UCAS process, with one of their largest ever campaigns across outdoor media and a host of digital channels.
IE Brand delivered a bright, bold and impactful creative concept, putting students front and centre, and emphasising the university’s Diversity focus. We supplied over 50 pieces of artwork and animation, from 90-pixel gifs to bus-sides and 96-sheet billboards.
It’s not easy working on a project with challenging deadlines and multiple agencies. The whole team at IE made this process seamless for us. They developed a strong creative, managed the project and provided feedback and recommendations. Our experience with IE has been very positive with an easy and professional working relationship that has made the project a pleasure. Thank you IE. We look forward to working with you again.Negin Parvizi
Head of UK Student Recruitment Queen Mary University of London