The Strategy Unit is an established health and care consultancy, born from the NHS. As part of NHS Midlands and Lancashire Commissioning Support Unit, they help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.
IE Brand created a distinctive new logo, brand and visual identity for The Strategy Unit, with a confident tone of voice and a more concise narrative for the services they offer. The Strategy Unit is now a simple brand for complex problems, demonstrating thought leadership and a passion for the subject.
IE Digital also designed and developed a new website in the new brand.
IE did a great job in helping The Strategy Unit to reflect on ourselves, to succinctly re-articulate our distinctive offering, and to clearly define our relationship with the NHS. They deftly blended challenge and support in doing that. They have a method and a way of thinking that is well honed, well informed and effective. That was what we wanted!Peter Spilsbury
The impact of the work has reached way beyond the provision of a new visual identity, messaging matrix, Drupal 8 website and marketing materials. It has extended to a sharpened sense of what The Strategy Unit is about and increased confidence in the way in which we present ourselves to the world.
Director