IE Brand created a new student recruitment campaign for TEDI‑London.
TEDI‑London is a new higher education provider for future engineers, founded by Arizona State University, King’s College London and UNSW Sydney. Their exciting general engineering degree bridges many disciplines, including mechanical, electrical and electronic, civil, environmental, and product design.
The campaign imagines what TEDI‑London's 2022 intake of students might achieve. To get applicants thinking about their contributions to the world over the next 10, 20 or even 50 years.
We scripted three films to tell the stories of three fictional students, with the students telling their own stories from their beginnings at TEDI‑London and then looking back 50 years later. Each one has forged a successful career and solved real-world problems in environmental sustainability, robotics, and smart cities.
IE’s understanding of the higher education marketplace meant they were able to fully understand the strengths of our proposition as well as the challenges of being a new provider.Helen Merrills
They came up with a quirky and genuinely unique idea that's gone down incredibly well. And it was great fun working with them on the campaign.
The campaign perfectly captures both our ambitions for the present and our ambitions for the future – a diverse and creative engineering workforce that makes a difference.
Director, Marketing at TEDI-London