A rename and rebrand for a leading training provider for science and technology apprenticeships.

Over the past decade Youthforce had grown significantly. They had changed, and so had the world. Apprentices can be any age, and the name was causing confusion, so IE Brand renamed them Tiro – a Latin word meaning novice, recruit, apprentice, beginner and soldier.

The brand's new brand messaging, visual identity and re-skinned website reflect the challenging, authentic and excitable business Tiro is now.