Universities West Midlands is a membership association for the thirteen Universities and University Colleges in the West Midlands.
The West Midlands Higher Education Association (WMHEA) – as they was then known – wanted to reposition themselves as the partner of choice for those seeking to engage with these universities.
IE Brand won the tender to carry out the brand work, going on to develop a new name, visual identity and rigorous brand guidelines document. We supported these with a content managed website, web tools, printed marketing materials and exhibition collateral.
We were looking for the best quality creative outcomes for our budget. We have chosen to return to IE Brand for additional projects because of their understanding of our organisation, their expertise and creativity.Helen Carvell
Communications Officer, Universities West Midlands