University of Aberdeen Careers Service wanted to invigorate its brand. While they had a strong foundation on which to build, they wanted to evolve the brand identity to improve awareness and engagement, on and off campus.

Following a listening exercise, IE Brand gauged key stakeholder values and provided a simple, succinct and concise report, from which Aberdeen could benchmark their performance and IE’s design team could develop the new visual identity.

IE brand then created a set of compelling visual assets and a new brand identity to improve the impact and effectiveness of the service, while honouring the university’s existing brand guidelines. The new brand features the prominent use of a chevron, a heraldic symbol lifted from the University of Aberdeen’s traditional crest, and provides clarity, consistency and flexibility across a range of collateral.

Explore IE's rebranding work with Aberdeen and other university careers services.