When the British School of Osteopathy was granted University College status, they became the first degree-awarding, specialist osteopathic institution in the world. To make the most of this unique status, they needed to review their name and their brand. With IE's help they've become the University College of Osteopathy (UCO).
IE Digital developed two new websites for the University College and its clinic. Early in the consultancy it became obvious that the clinic needed a separate website to address the specific needs of its user base, so the two sites have been designed and developed in parallel to accommodate the differing user journeys, while maintaining close links and a consistent look and feel.
IE has led us expertly through a significant rebranding project, engaging with key stakeholders and ensuring buy-in at every stage. We’re delighted with our new visual identity and how IE has brought it to life online.Charles Hunt
Principal and Chief Executive, University College of Osteopathy