Rebrand of the University of Hertfordshire's Student Union – Herts SU. We used a striking colour palette of black, white and a vivid pink to make their comms instantly recognisable on campus.
We were looking to move away from branding that had run its course. In consultation with a number of stakeholders, there was a real demand to make sure our new visual identity was simple but striking. Safe to say IE Brand hit this brief with our bold look and feel! We’ve had an amazing reception to the new branding, from staff and students alike. Everyone has commented on how striking it is, how appropriate it is for a Students’ Union (many saying it’s what we’ve been missing) and the way in which it simplifies our complicated structure. To this day we're still obsessed with the end result and we couldn't recommend a brand agency more. Thank you ever so much!Samantha Gibson
Acting Marketing Manager, Herts SU