The University of Liverpool is a Russell Group university, ranked in the top 1% for research worldwide. The university’s aim is to support students to become highly employable, creative, and culturally rich graduates and enable them to become agents for change.
The University of Liverpool Careers & Employability plays a key role in this, but were finding it a challenge to engage undergraduates, postgraduate students and internal university colleagues. With the service also set to relocate on campus, the time was right to signal change, increase visibility and promote involvement.
Following an initial brand audit, IE Brand created a new brand messaging and a visual identity that conveys the personalised, student-centred service on offer and captures the Liverpool students’ unique personality.