University of Reading Careers supports its students in achieving their potential and prepares them for the competitive employment market. Struggling with low levels of visibility and engagement, Reading needed to cut through the ‘noise’ of wider university messaging.
IE Brand began with audience listening through workshops with student, staff and Student's Union representatives, which revealed that Reading students needed a combination of gentle coaxing and a firm kick-up-the-backside. This informed a Jekyll and Hyde approach to the new brand. IE Brand created a set of beautiful, distinctive visual assets carrying powerful messages to support a host of campaigns and events throughout the academic year.
In the two years since the rebrand, the number of individual students taking advantage of appointments with the careers service have increased by more than 30%.
Read more about Reading's careers brand or explore IE's other rebranding work with university careers services.
IE Brand's work genuinely surprised and delighted us. Challenging, pithy tag lines and intriguing, quirky imagery combine to deliver precisely the mix of behaviour changing messages that Reading Careers needed to drive up visibility and engagement. What's more, when we did a show and tell to our Vice Chancellor he ‘loved’ it!Lorna Froud
Director of Careers and Employability, University of Reading