Young Lives vs Cancer (formerly CLIC Sargent) is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.
IE helped Young Lives vs Cancer to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by the charity's professionals.
The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices.
We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help Young Lives vs Cancer build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.Helen Thomas-Fox
Senior Digital Manager, Young Lives vs Cancer