Visual Identity
IE Brand's award winning design team is renowned for creating sector-leading logo marques and visual identities. It’s what we’ve been doing for 25 years. We work with our values driven clients to create a distinctive and consistent visual signature – both online and offline. It’s not about creating something clients ‘like’ – it’s about crafting a brand identity that will do its job in the marketplace: creating something that’s distinctive and arresting – an identity that will promote awareness, and drive engagement. It’s about making you look as good as you are.
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Success criteria design brief
All IE design projects begin with a success criteria design brief. Its purpose is fourfold:
- To show that we’ve thoroughly understood the brief
- To ensure agency and client are in sync and understand what is required
- To create a set of realistic, objective, quantifiable criteria, which all parties can measure the final presented solution against
- To remove as much subjectivity as possible from the design process.
We ask all of our clients to physically sign the success criteria – including any hidden veto holders – to invest everyone in the success of the final solution.
This document then becomes a critical tool in making sure the identity achieves its aim. And whenever our designers present internal concepts, they have to demonstrate its adherence to the Success Criteria.
Beautiful won’t cut it. We may be in a room full of great designers where beautiful is a given – but effectiveness is where the real value lies.
Brand guidelines and templates
All IE Brand visual identity projects end with the creation of a comprehensive brand guidelines document, and set of templates to enable clients to be autonomous moving forwards.
We also offer clients the opportunity to use our Content Creation System to generate their own artwork.
Explore our thoughts on Visual Identity below, and read a selection of our design-driven case studies.
Sexual health charity rebrand
Sexwise A sex-positive new campaign brand for sexual health charity FPA and Public Health England, with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s…
David Crichton
Branding blog
What’s the difference between a logo and a visual identity? A logo is not a visual identity, and a visual identity is not a brand. But it’s a misconception that’s still widespread. Here we explain the difference between the two and look at best practice when creating or refreshing the visual…
Denise Atkins
Branding resource download
Free not-for-profit branding white paper Veteran brand consultants Ollie Leggett and David Crichton have distilled their 40+ years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your…Young person's charity rebrand
Eikon Following the launch of their new 5-year strategy, Eikon wanted to review the way they communicated and promoted their work. The charity wanted their brand to better resonate with children and young people, and they also needed it to work harder to…
Health charity rebrand
Resuscitation Council UK Following a brand review and extensive stakeholder research, it was clear that Resuscitation Council UK required a top-level rebrand to reposition the charity for a wider audience, to be rolled out on and offline. Resuscitation Council UK is…
Denise Atkins
Award-winning visual identities
Gold and Silver for IE at Transform Awards 2019 We’re so excited, and we just can’t hide it! IE Brand pocketed two prestigious pan-European branding awards this week – a gold and a silver – for our fantastic Visual Identity design work with FPA’s Sexwise campaign and university agrifood…
David Crichton
The importance of Visual Design for charity brands
IE's Creative Director David Crichton looks at the importance of visual design in charity communications, and whether size matters.