Education branding

IE Brand is the award-winning agency behind the "Best Visual Identity for Education" – Transform Awards Europe. We deliver branding projects for universities, colleges, schools and educational charities.

We conduct and scrutinise brand research, engage with pupils and students, alumni, teachers and other stakeholders. We work with internal marketing and communications teams to develop brand messaging, personality and tone of voice (often helping with organisational behaviour change along the way). This is followed by logo development, visual identity design, brand guidelines, templates and campaign assets.

Read about some of our award-winning projects for the likes of the University of Cambridge, pfeg, U niversity of Reading, Career Ready and Cranfield University.

University brand development

UCD Innovation Academy A vibrant new brand and visual identity for the Innovation Academy, part of UCD (University College Dublin). The Innovation Academy helps UCD students and lifelong learners to transform their mindset through experiential learning. The new brand…

Denise Atkins

Award-winning brand & visual identity

IE Brand awarded First Class Honours for university branding IE Brand is over the moon to bring home two Gold awards from the Transform Awards Europe 2017. Hats off to our immensely talented team, who daily harness the power of Brand and Digital to amplify the brands of our incredible Charity, Health and…

University renaming & brand development

University College of Osteopathy A top level rename and rebrand for the British School of Osteopathy, to celebrate the institution’s centenary and its new University College status. The launch of two new websites – for the College and the Clinic – and a new prospectus. The…

Student recruitment campaign for HE Institute

TEDI-London IE Brand created an imaginative recruitment campaign for London’s newest HE institute. We scripted and produced three campaign films to show what TEDI-London graduates might achieve over the next 50 years. TEDI‑London is a new higher education…

Educational brand & resources

pfeg IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites. pfeg (Personal Finance Education Group, now part of Young…

Ollie Leggett

Successful university rebrands

University Rebrands: Maximise Impact, Minimise Backlash IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan,…

Denise Atkins

University education branding

Cultivating a brand for the new AgriFood Training Partnership For the newly formed Agrifood Training Partnership – AFTP – IE Brand created a new logo and visual identity that is firmly rooted in the world of agrifood, not the classroom, to celebrate the best the industry has to offer. The visual identity went…

Top-level university rebrand

Cranfield University Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. Cranfield commissioned IE Brand to rebrand the university. Based at a former RAF site in Bedfordshire, Cranfield…

Educational charity rebrand

Career Ready To support ambitious growth objectives, charity Career Ready appointed IE Brand to launch a new name, brand, visual identity and website. Career Ready is a UK wide charity that opens up the world of work to young people through a structured…

Ollie Leggett

Rebranding tips & resources

How to create a branding brief (Free Template) If you’re thinking of rebranding your organisation – or even creating a whole new brand or campaign brand – you’ll need to create a branding brief to help you select and appoint an agency partner. Read on for IE Brand’s tips on creating a…

Queen Mary University of London (QMUL) is one of the UK’s leading universities. With over 23k students, from 160 nationalities, they are known for their international collaborations in teaching and research.

QMUL was the best kept secret in the Russell Group. They wanted to drive applications through the annual UCAS process, with one of their largest ever campaigns across outdoor media and a host of digital channels.

IE Brand delivered a bright, bold and impactful creative concept, putting students front and centre, and emphasising the university’s Diversity focus. We supplied over 50 pieces of artwork and animation, from 90-pixel gifs to bus-sides and 96-sheet billboards.

Read more about the QMUL student recruitment campaign.

It’s not easy working on a project with challenging deadlines and multiple agencies. The whole team at IE made this process seamless for us. They developed a strong creative, managed the project and provided feedback and recommendations. Our experience with IE has been very positive with an easy and professional working relationship that has made the project a pleasure. Thank you IE. We look forward to working with you again.
Negin Parvizi
Head of UK Student Recruitment Queen Mary University of London
Close Get in touch
Teach First is a charity working towards the day when no child’s educational success is limited by their socioeconomic background. IE Brand was appointed to create a campaign to tackle educational equality, kicking off a year of action, campaigning and mobilisation. The campaign needed to resonate emotionally – with anger at the injustice faced by children from poorer backgrounds, as well as a positive vision for change.

Explore the full case study for the "Challenge the Impossible" campaign.

The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met. Feedback from internal stakeholders and our wider network of alumni and partners has been positive.
Hayley Orrell
Brand & Marketing Officer - External Relations Division, Teach First
Close Get in touch
University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future.

They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.

IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.

The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.

Read more about Warwick's careers campaign brand or explore IE's other rebranding work with university careers services.

IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect on levels of student engagement.
Siobhan Bennett
University of Warwick Student Careers & Skills
Close Get in touch
The Inns of Court College of Advocacy (ICCA) is the educational arm of the Council of the Inns of Court. They design and deliver a number of bespoke legal advocacy training and CPD courses, including a new two-part Bar Course.

As ICCA gradually moves towards delivering more of its learning content online, they realised their existing website wasn't up to the task. IE Digital designed and built a new WordPress website, creating a platform to host ICCA's legacy content and support the search and retrieval of new digital learning materials. It's also future-proofed for any integration with e-learning platforms in the future.

IE's designers created a modern new visual identity with a premium feel, including a set of ‘digital brand’ guidelines. We updated the logo to reproduce better online, and added a prestige colour palette, a bespoke icon set and pattern, and beautiful photography taken on location at the College with real students and practitioners. We also created various pieces of core collateral and templates to support ICCA's marketing team.

Read more about the ICCA website and digital brand.

Working with IE Digital has been a very positive experience. They quickly understood what we wanted to achieve and the development process went extremely smoothly. The result is a website which not only looks great, but is thoughtfully designed and easy to administer. We are looking forward to a long and productive partnership!
Adrian Clarke
Digital Manager, The Council of the Inns of Court (COIC)
Close Get in touch
EdAct is an established Multi-Academy Trust with five locations across North London, proudly working together to provide an exceptional education for the local community.

Close Get in touch
Warrington & Vale Royal College was created from the merger of two post-16 Further Education colleges – Warrington Collegiate (ranked 8th in the country) and Mid Cheshire College. The college needed a new brand identity to signal change for the new college and its sixth form.

Explore how we created the new Warrington & Vale Royal College brand.

Close Get in touch
A rebrand for specialist training company QLTS. QLTS have been helping aspiring solicitors in England and Wales to pass the Solicitors Qualifying Examination (SQE) and its predecessor, QLTS, for more than 10 years.

Following immersion in the organisation and its sector, customers, and competitors, IE Brand identified their strengths, weaknesses, and the challenges they faced. We conducted a survey of stakeholders and produced a series of recommendations based on the results. We then developed tone of voice guidelines and a new visual identity with clear guidelines, templates, and assets. We also offered advice on brand architecture and a design for the new website.

The IE Brand team quickly grasped our industry, the market we operate in, our customer profile, and our competitors. They identified our strengths, weaknesses, and the challenges we faced, demonstrating a deep and thorough understanding of our business needs and goals. If I had to undertake a similar project in the future, I wouldn't hesitate to work with them again. Ollie and his teams are experts in their field, and you will notice it from day one.
Nir Chanoch
Managing Director, QLTS
Close Get in touch
A rebrand for a Multi-Academy Trust and charitable company in Enfield, North London.

Connect is a leading Multi-Academy Trust creating remarkable futures for thousands of pupils through educational excellence. With 500 people, and over 3500 pupils under their care, Connect's 7 schools proudly make a difference to the communities they serve.

Close Get in touch