The Digital Innovation Unit is an award winning not-for-profit service, born from the NHS. Their impartial, evidence-driven team of sector-leading digital specialists do groundbreaking work, developing innovative digital solutions to improve health and care, and transform the NHS.

NHS Midlands and Lancashire Commissioning Support Unit (CSU) asked IE Brand to help them create a new brand for the Unit. We needed to simplify their offering and make it more accessible, while conveying their team's expertise and passion for the NHS. It needed to appeal to commissioners and providers in healthcare, as well as future audiences including: Government, networks and universities/think tanks.

The resulting brand messaging and visual identity conveys the Digital Innovation Unit's visionary, disruptive and rigorous approach, as well as bright, empathetic, and trustworthy personality. It's professional and credible, but still relaxed and informal.