Family Action is a UK charity that provides practical, emotional, and financial support to families in need. Founded in 1869, they help families facing issues around domestic abuse, mental health problems, learning disabilities, and financial hardship.
Last year, they supported 60,000 families and helped 350,000 children to eat a healthy breakfast.
Family Action asked IE to refresh their brand and build them a new user-centred website.
IE came to the pitch with a really impressive understanding of our complicated charity and what we needed to achieve with our limited budget. They delivered on time, thoughtfully and creatively, and were unfailingly generous with their time and expertise. Director, lead designer, junior designer – everyone went the extra mile – to the point of offering pro bono time to support one of our young people with a logo design, giving them a taste of life of at an agency and helping them bring their idea to life in such a professional but also kind way. Down to earth, friendly, with an absence of jargon and an acceptance of unforeseen challenges, IE made the process of refreshing our visual identity as easy as it could be, while integrating it with a major web redesign.Jenni Bacon
Head of Brand Development