LABC (Local Authority Building Control) delivers building control through local authorities in England and Wales. They have a network of over 3,500 professional surveyors who provide efficient expert advice, upholding a public service ethos and work alongside Trading Standards, Environmental Health and other partners to deliver safer buildings. As a membership organisation, LABC also provides CPD, training and guidance to some 3,000 industry professionals.
The LABC brand was authoritative and functional, but they wanted to be bolder, and more compelling to other audiences beyond their membership. They wanted to become more front-facing, to increase awareness amongst the general public and educate homeowners about what building control is and why it’s important.
IE Brand created a bolder, more flexible visual identity and messaging, which provides a platform to establish LABC as the voice of building control in the industry, as well as raising its profile among homeowners. We delivered a wealth of templates, with an artwork creation system to assist the in-house marketing team, plus a beautiful new website.
IE have been LABC's digital partner since 2013, and had become very much a part of our team. They really understand our business, which is why we enlisted their help again when we decided to evolve our brand. IE guided us through the process and created a more flexible visual identity and messaging, to help us be bolder and more front-facing. IE then brought the new brand to life on our beautiful new website, which is helping us to deliver compelling content to more users than ever before.Lorna Stimpson
Deputy Chief Executive