IE rebranded the Leprosy Missions Shop. The shop sells a range of unique gifts from around the world, including artisan and Fairtrade products, hand crafted by people with leprosy and other disadvantaged groups. They also sell virtual gifts – Gifts for Life™ – that directly contribute to The Leprosy Mission’s humanitarian work.

The shop raises vital funds for the Leprosy Mission, the world's oldest and largest leprosy-focused organisation, founded in 1874. The Christian charity works in more than 30 countries, working to transform the lives of the people affected and bring the world one step closer to eradicating the disease once and for all.

IE Brand transformed the charity's brand messaging and created a highly flexible visual identity for the website, merchandise, social media channels, catalogues, and other marketing comms. We combined playful cut-out Illustrations, photography, typography, and a beautiful colour palette to create an endless range of compositions. The palette also changes with the seasons. The two core colours are burgundy and lapis blue, which each dominates the brand at different times of year. There's also shades of holly green and gold to add a vibrancy for Christmas communications. 

Visit theleprosymissionshop.com