Plymouth Marjon University needed a recognisable and consistent visual signature across all its employability comms – whether they come from the careers service, or from
Academic departments. The Futures brand needed to conform to the spirit of the University's brand guidelines, while allowing for the fact that the guidelines allow for a degree of innovation, where appropriate and impactful. 

Futures offers a personalised, student-centred approach to employability, tailor-made to each student. In common with other University Careers Services, Futures places a healthy focus on employability, and offers support and guidance to everyone that comes through its doors (and even those that don’t). But there’s one crucial belief that shines through: They believe that life’s an adventure, and that the key to happiness is finding a career that you love.

The brand's tone is conversational, informal and quirky. The visual identity is distinctive and eye catching – with messages that follow suit. Sometimes be seen as ‘the underdog’, beneath the surface Marjon is bold and confident – encapsulated in the Futures messaging: ‘I Am Marjon’. Marjon students are determined to succeed, and the Futures team helps to make that happen.

Explore IE's other rebranding work with university careers services.