The charity, The Schools of King Edward VI in Birmingham, is involved in education through two independent schools, five free grammar schools and a sponsored academy, via the management of historic land assets which were passed on to it from as long ago as 1552.
Keen to take a lead on new inclusion legislation, the charity commissioned IE Brand to create an advertising campaign and collateral to encourage parents and children from underprivileged backgrounds to consider applying for a place in one of the Foundation's eight schools. Using beautiful location photography and cutting edge CGI, IE created the 'Opening Doors' campaign where a historic school doorway appears to 'land' in familiar playgrounds and high streets, inviting local communities to enter a brighter future.