Scripture Union is a global charity working in over 140 countries. Light is SU’s market leading range of resources for children and youth, consisting of 5 kids’ and 4 leaders’ magazines, distributed throughout the English-speaking world.
Scripture Union wanted to re-establish themselves as market leaders, so they came to IE Brand to rename and rebrand the product range. We created brand communication guidelines for the magazines, plus new age-specific sub brands for each of the 5 children’s magazines.
We provided the in-house design and web teams with new templates, style guidelines and graphical assets with which to manage the identity.
Without a doubt, IE Brand’s clean, fresh and contemporary design and web solutions have given us the best possible start in maintaining our position as market leader in our field. IE have always listened carefully to our needs and suggestions then, time after time, have far exceeded our expectations.Terry Clutterham
Head of Resource Development, Scripture Union