As the UK branch of SIM, Serving in Mission is an international, interdenominational Christian mission agency with more than 1,600 missionaries serving in over 60 countries.
Initially founded 100 years ago as the Sudan Interior Mission, SIM UK – as it had become known – was struggling to meaningfully engage with a younger and increasingly digital-savvy world, and brand recognition was poor.
IE Brand carried out a market positioning/competitor analysis exercise to help SIM UK work through the pros and cons of a renaming and rebranding exercise. Following stakeholder research and positioning analysis, IE renamed, rebranded and repositioned SIM as Serving in Mission. We developed a new multi-channel digital strategy focused on exposing stories of transformation with on and off line calls to action around “Go,” “Pray,” and “Give”.
I have very much enjoyed working with the IE Brand team and particularly appreciated your help and support through the challenges of the project.Allie Schwaar
Communications Manager, Serving in Mission