University of Cambridge

University of Cambridge careers service brand on key publications

The University of Cambridge is one of the world’s top five universities. The Careers Service helps Cambridge Undergrads, Postgrads and Postdocs to prepare for their future. 

Explore how we rebranded the University of Cambridge's careers service.

What a journey it has been! We asked IE Brand to disrupt us, which they did by getting us to listen to our students and embrace the student voice in our comms. We knew the process would be painful for Cambridge at first, but we now embrace this disruption and actively seek more of it.

Thanks to the consultants at IE Brand we’ve been able to change perceptions of the Careers Service, simplify our offering, and significantly drive up student engagement at events and on social media. Our comms now stand out with a consistent new visual identity, and we feel more confident in what we are doing. Thank you!
Amanda Norman
Careers Adviser & Rebrand Project Manager, University of Cambridge

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