University Hospitals Sussex NHS Foundation Trust

Mockup showing three styles of booklets/brochures using the new University Hospitals Sussex visual identity. The title 'Where better never stops" is backed by striking visuals based on triangular forms in shades of NHS blue, with accents of orange and green. Created for the NHS by IE Brand.

A new brand and visual identity for the newly merged University Hospitals Sussex NHS Foundation Trust.

The trust was formed on 1 April 2021 from the merger of Brighton & Sussex University Hospitals NHS Trust and Western Sussex Hospitals NHS Foundation Trust. The new trust runs 7 hospitals in Brighton, Chichester, Haywards Heath, Shoreham-by-Sea, and Worthing. 

View the full UHSussex case study. 

We were very impressed by the speed at which IE Brand was able to gain an insightful understanding of the distinct cultures of the two merging Trusts, and delighted by the strength and clarity of their recommendations. Their team worked at extraordinary pace to meet our tight deadlines, whilst always taking great care to listen, explain their thinking, and ensure they took us with them along the journey.
Jonathan Keeble
Director of Communications and Engagement, UHSussex

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