A rebrand for specialist training company QLTS. QLTS have been helping aspiring solicitors in England and Wales to pass the Solicitors Qualifying Examination (SQE) and its predecessor, QLTS, for more than 10 years.

Following immersion in the organisation and its sector, customers, and competitors, IE Brand identified their strengths, weaknesses, and the challenges they faced. We conducted a survey of stakeholders and produced a series of recommendations based on the results. We then developed tone of voice guidelines and a new visual identity with clear guidelines, templates, and assets. We also offered advice on brand architecture and a design for the new website.

Rebrand of the University of Hertfordshire's Student Union – Herts SU. We used a striking colour palette of black, white and a vivid pink to make their comms instantly recognisable on campus. 

Quick read case study on Herts SU rebrand.

Your Podiatry, Your Physiotherapy, and Your Wellbeing are three new private healthcare brands created by Your Healthcare CIC.  Your Healthcare is a public healthcare provider delivering NHS services in the boroughs of Kingston and Richmond. Any and all surplus from the private brands is reinvested into supporting public healthcare in the community: Private healthcare with a social purpose. 

IE Brand created the three new sister brands including brand and campaign messaging, visual identity and websites.  

Visit the Your Wellbeing website. 

IE rebranded the Leprosy Missions Shop. The shop sells a range of unique gifts from around the world, including artisan and Fairtrade products, hand crafted by people with leprosy and other disadvantaged groups. They also sell virtual gifts – Gifts for Life™ – that directly contribute to The Leprosy Mission’s humanitarian work.

The shop raises vital funds for the Leprosy Mission, the world's oldest and largest leprosy-focused organisation, founded in 1874. The Christian charity works in more than 30 countries, working to transform the lives of the people affected and bring the world one step closer to eradicating the disease once and for all.

IE Brand transformed the charity's brand messaging and created a highly flexible visual identity for the website, merchandise, social media channels, catalogues, and other marketing comms. We combined playful cut-out Illustrations, photography, typography, and a beautiful colour palette to create an endless range of compositions. The palette also changes with the seasons. The two core colours are burgundy and lapis blue, which each dominates the brand at different times of year. There's also shades of holly green and gold to add a vibrancy for Christmas communications. 

Visit theleprosymissionshop.com

Royal Holloway, University of London (RHUL) is ranked in the top 30 of all UK universities. Founded by two social reformers who pioneered the ideal of education and knowledge for all who could benefit – their vision lives on today.

With high quality work experience becoming evermore important to winning that first graduate job, IE Brand has worked with RHUOL's Careers and Employability team on an employer facing Micro Placements Brochure – designed to drive up engagement with SMEs and larger corporates.

Herefordshire Cares is a new initiative provided by Herefordshire Council and funded by the Department of Health and Social Care. Their aim is to raise the profile of those working in the adult social care sector and recruit more people into vacancies in Herefordshire.

IE Digital refreshed the brand and created a new website for Herefordshire Cares to address common questions, share case studies of existing people working in care, and display the wide range of jobs available in the sector. The site supports a wider campaign run by the council. 

University of Aberdeen Careers Service wanted to invigorate its brand. While they had a strong foundation on which to build, they wanted to evolve the brand identity to improve awareness and engagement, on and off campus.

Following a listening exercise, IE Brand gauged key stakeholder values and provided a simple, succinct and concise report, from which Aberdeen could benchmark their performance and IE’s design team could develop the new visual identity.

IE brand then created a set of compelling visual assets and a new brand identity to improve the impact and effectiveness of the service, while honouring the university’s existing brand guidelines. The new brand features the prominent use of a chevron, a heraldic symbol lifted from the University of Aberdeen’s traditional crest, and provides clarity, consistency and flexibility across a range of collateral.

Explore IE's rebranding work with Aberdeen and other university careers services.

A rebrand for a Multi-Academy Trust and charitable company in Enfield, North London. 

Connect is a leading Multi-Academy Trust creating remarkable futures for thousands of pupils through educational excellence. With 500 people, and over 3500 pupils under their care, Connect's 7 schools proudly make a difference to the communities they serve.

Part of the NHS family, First Community Health and Care CIC is a not-for-profit with a mission to help people to stay in their own homes for longer. IE was commissioned to craft an inspiring new brand identity and incorporate this into a responsive CMS driven website.

We conducted qualitative stakeholder interviews, audience mapping, competitor mapping and market positioning to develop a new brand proposition, key messaging and tone of voice. Combined with a new logo, visual identity, brand guidelines and collateral templates, the work brought clarity and consistency to First Community's communications with key target audiences.

We then developed a new website and social media profile to support the new brand. 

CSH Surrey is an award winning community healthcare provider and was the first independent social enterprise to emerge from the NHS.

Explore how IE rebranded CSH Surrey. 

As the UK branch of SIM, Serving in Mission is an international, interdenominational Christian mission agency with more than 1,600 missionaries serving in over 60 countries.

Initially founded 100 years ago as the Sudan Interior Mission, SIM UK – as it had become known – was struggling to meaningfully engage with a younger and increasingly digital-savvy world, and brand recognition was poor. 

IE Brand carried out a market positioning/competitor analysis exercise to help SIM UK work through the pros and cons of a renaming and rebranding exercise. Following stakeholder research and positioning analysis, IE renamed, rebranded and repositioned SIM as Serving in Mission. We developed a new multi-channel digital strategy focused on exposing stories of transformation with on and off line calls to action around “Go,” “Pray,” and “Give”.

Read more about the Serving In Mission rebrand and website. 

The University of Nottingham is global university and member of the Russell Group. They are world leaders in academic research, and provide innovative and engaging education through campuses in the UK, China and Malaysia. 

IE delivered digital user experience consultancy to support the in-house development team with their online recruitment of International students. This included qualitative and quantitative user needs research, to define user personas and optimise the user journey. Our team also created a suite of design assets, to meet the strict specifications of the university's CMS (content management system).  

The AgriFood Training Partnership (AFTP) is a partnership between the University of Nottingham and other leading agrifood education partners. Nottingham led the development of the new AFTP brand and website, and chose IE to deliver both aspects of the project. 

Part of the University of London, Heythrop College was established in 1612 and provides undergraduate and postgraduate degree programmes in philosophy and theology. They were re-expressing their course offerings to fit more closely with students’ needs, and wanted a new brand and website to help communicate that to potential students.

IE Brand reviewed Heythrop’s internal research to summarise the top line brand, and agreed a vision for the college’s identity. We repositioned Heythrop from a conservative Catholic college of theology and philosophy, to a vibrant college of the University of London, thus attracting and moulding students to change their world.

IE introduced new, intriguing images and messages to bring the personality of the college to life on and offline. We also evolved the school’s crest and modified the typography to align it more closely to that of University of London. The college's fresh new website had a stunning user experience to help students find the information they need.

Read more about Heythrop College University of London. 

AHECS is the voice of higher education careers and employability professionals across Ireland. They exist to celebrate, support and equip careers professionals across 27 Irish universities, Institutes of Technology and HE providers.

IE Brand created a new brand and website to build a stronger membership community and establish AHECS as the go-to body for HE career development and employability in Ireland.

We worked with Vita Health Group to deliver campaign creative for their free, NHS-funded access to mental health support during the 2020 Coronavirus pandemic. 

The Orders of St John Care Trust (OSJCT) is a not-for-profit organisation that provides person-centred care for older people across 70 care homes, 14 extra care housing schemes and in the community. They support over 3,500 residents to make the best choices for their future home, care and support.

IE Brand is currently embarking on a new project for OSJCT.