The Midlands Decision Support Network brings together 12 decision support units across the Midlands region to share experiences, exchange great practice and improve outcomes. The network is run by the NHS Midlands and Lancashire Commissioning Support Unit, for whom IE had already created The Strategy Unit and Digital Innovation Unit brands.

The Midlands Decision Support Network asked IE to create their new brand and WordPress website. The visual identity includes a set of circular graphics, typically shown in threes, and a vibrant colour palette of lime green, charcoal, electric blue and putty. The graphics represent networks and data coming together – logically and systematically – through applied intelligence and decision making. 

Visit the Midlands Decision Support Network website

University of Reading Careers supports its students in achieving their potential and prepares them for the competitive employment market. Struggling with low levels of visibility and engagement, Reading needed to cut through the ‘noise’ of wider university messaging.

IE Brand began with audience listening through workshops with student, staff and Student's Union representatives, which revealed that Reading students needed a combination of gentle coaxing and a firm kick-up-the-backside. This informed a Jekyll and Hyde approach to the new brand. IE Brand created a set of beautiful, distinctive visual assets carrying powerful messages to support a host of campaigns and events throughout the academic year.

In the two years since the rebrand, the number of individual students taking advantage of appointments with the careers service have increased by more than 30%.

Read more about Reading's careers brand or explore IE's other rebranding work with university careers services.

Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed. 

Explore how we rebranded Clergy Support Trust (formerly Sons & Friends of the Clergy).

IE Brand created the dynamic, colourful new brand and website for the UCD Innovation Academy. Read the website case study. 

IE Brand had also previously renamed and rebranded The Career Development Centre at University College Dublin, relaunching it as UCD Careers Network with a new website. UCD is the 12th university careers service to be rebranded by IE – and our first outside of the UK. Read more about UCD's Careers Network brand or explore IE's other rebranding work with university careers services.

The Inns of Court College of Advocacy (ICCA) is the educational arm of the Council of the Inns of Court. They design and deliver a number of bespoke legal advocacy training and CPD courses, including a new two-part Bar Course. 

As ICCA gradually moves towards delivering more of its learning content online, they realised their existing website wasn't up to the task. IE Digital designed and built a new WordPress website, creating a platform to host ICCA's legacy content and support the search and retrieval of new digital learning materials. It's also future-proofed for any integration with e-learning platforms in the future. 

IE's designers created a modern new visual identity with a premium feel, including a set of ‘digital brand’ guidelines. We updated the logo to reproduce better online, and added a prestige colour palette, a bespoke icon set and pattern, and beautiful photography taken on location at the College with real students and practitioners. We also created various pieces of core collateral and templates to support ICCA's marketing team. 

Read more about the ICCA website and digital brand. 

Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. 

Read about IE's rebrand for Cranfield University and our award winning brand architecture solution.

The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings. 

The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry. 

The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.

University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future. 

They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.

IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.

The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.

Read more about Warwick's careers campaign brand or explore IE's other rebranding work with university careers services.

Anawim helps women in and around Birmingham. Their Women’s Centre is a safe space for those struggling with trauma, the criminal justice system, domestic abuse, addiction, mental health, sexual exploitation – any woman who needs their help. Their wrap-around services and specialised caseworkers can transform women’s lives.

Read our full case studies on how we rebranded the charity, and how we designed and built their new website. 

Career Ready is a national charity that links education with business to prepare young people for the world of work.

Explore how we rebranded Career Ready.

Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.

Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.

IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically. 

Read more about ICL's careers brand or explore IE's other rebranding work with university careers services.

A vibrant new visual identity for Treetops Hospice. The charity offers nursing care and emotional support to adults and their families in Derbyshire and Nottinghamshire. 

The new branding reflects the compassion and warmth of the Treetops experience and the natural landscape of Derbyshire and Nottinghamshire.

A rename and rebrand for a leading training provider for science and technology apprenticeships.

Over the past decade Youthforce had grown significantly. They had changed, and so had the world. Apprentices can be any age, and the name was causing confusion, so IE Brand renamed them Tiro – a Latin word meaning novice, recruit, apprentice, beginner and soldier.

The brand's new brand messaging, visual identity and re-skinned website reflect the challenging, authentic and excitable business Tiro is now.

Brand research and messaging for Healthwatch, the health and social care champion.

The Strategy Unit is an established health and care consultancy, born from the NHS. As part of NHS Midlands and Lancashire Commissioning Support Unit, they help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.

IE Brand created a distinctive new logo, brand and visual identity for The Strategy Unit, with a confident tone of voice and a more concise narrative for the services they offer. The Strategy Unit is now a simple brand for complex problems, demonstrating thought leadership and a passion for the subject. 

IE Digital also designed and developed a new website in the new brand.

Read more about The Strategy Unit rebrand.

IE Brand created a new student recruitment campaign for TEDI‑London. 

TEDI‑London is a new higher education provider for future engineers, founded by Arizona State University, King’s College London and UNSW Sydney. Their exciting general engineering degree bridges many disciplines, including mechanical, electrical and electronic, civil, environmental, and product design.

The campaign imagines what TEDI‑London's 2022 intake of students might achieve. To get applicants thinking about their contributions to the world over the next 10, 20 or even 50 years.

We scripted three films to tell the stories of three fictional students, with the students telling their own stories from their beginnings at TEDI‑London and then looking back 50 years later. Each one has forged a successful career and solved real-world problems in environmental sustainability, robotics, and smart cities. 

Watch the TEDI‑London campaign films.