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Brand Case Studies

IE Brand’s award-winning work speaks for itself… at least we like to think so. We invite you to read our deep dive and light touch case studies to understand how we craft compelling brand messages, create distinctive logo marques and visual identities, promote awareness, and drive engagement for our charity, health and education clients.

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Healthcare membership organisation rebrand
PVRI

Pulmonary Vascular Research Institute (PVRI) wanted to raise its profile and attract new members. They chose IE Brand to refresh the brand and visual identity, which had been in place since 2006. PVRI is a global membership charity that brings t...

Deep dive

Christian charity rebrand
Innovista

Innovista needed a new brand that would work equally well for Christian leaders, charity staff and donors. IE Brand repositioned the organisation and created a hopeful, positive brand that also reflects the grittier, more challenging side to their wo...

Deep dive

1451
Christian leaders trained and mentored in 2022
Young person's charity rebrand
Eikon

Following the launch of their new 5-year strategy, Eikon wanted to review the way they communicated and promoted their work. The charity wanted their brand to better resonate with children and young people, and they also needed it to work harder to s...

Deep dive

17085
individual attendances at group and one to one sessions
Healthcare membership organisation rebrand
Community Pharmacy England

Pharmaceutical Services Negotiating Committee (PSNC) had decided to change their name to Community Pharmacy England. The rename was part of a repositioning and rebranding project that was to change the organisation at a fundamental level, led by IE’s...

Deep dive

11000
community pharmacies represented in negotiations
Fundraising charity retail site
The Leprosy Mission Shop

As the commercial trading arm for The Leprosy Mission, all profits from the Shop support the mission to end leprosy transmission by 2035. The Leprosy Mission Shop needed to make more of its connection to the parent charity and show customers how thei...

Deep dive

6000
new retail customers
Health charity rebrand
Resuscitation Council UK

Following a brand review and extensive stakeholder research, it was clear that Resuscitation Council UK required a top-level rebrand to reposition the charity for a wider audience, to be rolled out on and offline. Resuscitation Council UK is working...

Deep dive

3770
people consulted for their views
Award-winning sexual health brand
Sexwise

A sex-positive new campaign brand for sexual health charity FPA and Public Health England, with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messagin...

Deep dive

GOLD
Transform Award for Best Visual Identity in Healthcare
Rebrand for a Christian rehabilitation charity
Langley Trust

Langley Trust appointed IE Brand to support them through a rename and rebrand project. Following a period of immersion and research, we evolved their brand positioning and transformed their visual identity to reflect the exceptional organisation they...

Deep dive

1000
prison-leavers housed every year
Merged health charity rebrand
Bowel Research UK

When two health charities decided to merge, they turned to IE Brand to support them through the process of creating a bigger, bolder, more influential brand. The newly merged charity – Bowel Research UK – will leverage the synergies of its two ...

Deep dive

£1
m
committed to fund research projects in launch year
Research-led careers service branding
University of Cambridge

A significant rebrand for the Careers Service at the University of Cambridge, driven by in-depth qualitative research and stakeholder engagement. The new brand adheres to the overarching University of Cambridge brand guidelines, while giving the Care...

Deep dive

35
%
increase in attendance at key events
Local council campaign brand
Talk Community

Talk Community is an initiative from Herefordshire Council, to strengthen the community by supporting each other.IE Brand was the agency tasked with bringing the brand to life and launching it with an engaging multimedia campaign.

Deep dive

30
Herefordshire buses carrying the new campaign brand
University learning experience rebrand
UCD Innovation Academy

A vibrant new brand and visual identity for the Innovation Academy, part of UCD (University College Dublin). The Innovation Academy helps UCD students and lifelong learners to transform their mindset through experiential learning. The new brand and ...

Deep dive

Merged NHS Trust brand
University Hospitals Sussex

The new University Hospitals Sussex NHS Foundation Trust needed a new brand and visual identity. Formed from the merger of two neighbouring NHS hospital trusts, the brand needed to bring together two very different cultures in order to become o...

Deep dive

9
wks
to brand a merged NHS Trust
Student recruitment campaign
TEDI-London

IE Brand created an imaginative recruitment campaign for London’s newest HE institute. We scripted and produced three campaign films to show what TEDI-London graduates might achieve over the next 50 years. TEDI‑London is a new higher education provi...

Deep dive

84
%
increase in student enrolment
Prestige charity rebrand
Royal Academy of Engineering

A project to craft impactful brand messaging for the Royal Academy of Engineering to ensure their new five year strategic vision is accessible. And then an ambitious new visual identity to communicate the Academy’s credi...

Deep dive

£180
m
to be invested in the engineering profession over the next five years
International charity rebrand
L'Arche

International federated charity L’Arche came to IE with a storytelling challenge. They were struggling to articulate what they do, and wanted to re-energise the organisation following a recent inquiry.

Deep dive

38
countries with L'Arche communities
Christian charity rebrand
UCCF: The Christian Unions

UCCF: The Christian Unions needed to refresh its visual identity to appeal to its core audience of Christian students, whilst preserving its 100-year-old heritage for existing supporters. Christian Unions are student-led mission teams that operate a...

Deep dive

80%
%
increase in website page views after the rebrand
Benevolent charity rename and rebrand
Clergy Support Trust

IE Brand carried out in-depth stakeholder research, which resulted in 'Sons & Friends of the Clergy' being renamed 'Clergy Support Trust'. We then created new brand messaging, visual identity and a new logo for the Christian charity, supported by...

Deep dive

84
%
increase in grant applications
Sustainability non-profit rebrand
Forum for the Future

As part of a wider transformation, Forum for the Future chose IE Brand to rebrand the charity. Forum for the Future is a leading sustainability non-profit, leading a global community of over 130 organisations. They needed a brand to reflect this rea...

Deep dive

41
collaborations to address global challenges
Christian charity rebrand
Agape UK

Agapé invited IE Brand to develop a distinctive new brand position based on detailed stakeholder research. We simplified the charity's brand architecture, created the Discovering Jesus Together strapline and nudged the name to Aga...

Deep dive

50
+
years active on university campuses across the UK
Christian peace-making charity rebrand
CHIPS

Charity CHIPS (Christian International Peace Service) asked IE Brand to help them re-articulate their story and craft a new brand to take them forward. CHIPS joins with communities from both sides of a conflict – from Brixton to Ghana – to help buil...

Deep dive

50
+
years of inspiring stories
Women's charity rebrand
Anawim

Anawim had a great reputation among those who knew them, but general awareness of the charity was low. They needed to raise their profile in order to reach more women and become more influential on the local and national stage. IE Brand talked to ke...

Deep dive

30
+
years supporting women in and around Birmingham
Student recruitment campaign brand
Queen Mary University of London

IE Brand led a multi-agency team to create Queen Mary University of London’s (QMUL’s) biggest ever student recruitment campaign. Aimed at raising awareness of the university among potential students, the creative highlights diversity and QMUL’s Russe...

Deep dive

50
+
pieces of campaign artwork and animation
University College rename and rebrand
University College of Osteopathy

A top level rename and rebrand for the British School of Osteopathy, to celebrate the institution’s centenary and its new University College status. The launch of two new websites – for the College and the Clinic – and a new prospectus.

Deep dive

48
%
of all osteopaths trained at the UCO
Charity recruitment rebrand
CharityJob

IE Brand created a distinctive new brand and visual identity for CharityJob, to bring their values to the fore, and remind recruiters and candidates that they are more than just a job board. 

Deep dive

20
k
not-for-profit organisations recruiting
12 university careers service brands
University Careers Services

IE Brand has so far been selected as the agency partner of choice to rebrand careers and employability services for the universities of Aberdeen, Aston, Birmingham, Bristol, Cambridge, Imperial College London, Leeds Trinity, Liverpool, Maynooth, Plym...

Deep dive

84.5
%
increase in student attendance at Aston Uni Placements Fair
Armed forces mental wellbeing campaign
RAF Association

Finding It Tough is a campaign from the Royal Air Forces Association (RAFA) to support the launch of a new series of one-day mental wellbeing courses. The Royal Air Forces Association is a membership organisation and registered charity that provides...

Deep dive

Social mobility campaign brand
Teach First

IE Brand was appointed by the charity Teach First to create its new campaign brand messaging and visual identity. “Challenge the Impossible” kicked off a year of action, campaigning and mobilisation to tackle educational inequality in the charity’s 1...

Deep dive

4
k
toolkits downloaded in 3 months
Award-winning, top-level university brand
Cranfield University

Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. Cranfield commissioned IE Brand to rebrand the university.

Deep dive

GOLD
Transform Award for "Best Brand Architecture Solution"
Website for two merging FE colleges
Warrington and Vale Royal College

Following the planned merger of two post-16 Further Education colleges, IE Brand was called in to create a confident new brand and visual identity for the new college, and IE Digital to refresh the website. The vibrant new brand identity cement...

Deep dive

2
disparate colleges successfully merged
Social mobility charity rebrand
Career Ready

To support ambitious growth objectives, charity Career Ready appointed IE Brand to launch a new name, brand, visual identity and website. Career Ready is a UK wide charity that opens up the world of work to young people through a structured programm...

Deep dive

247
%
more volunteer registrations
Sustainable travel campaign films
Network West Midlands

Network West Midlands (formerly CENTRO) works with public transport operators to improve the regional transport structure. They commissioned IE Brand to promote sustainable travel to a business audience. The result was Commuterland, a series of tong...

Deep dive

4
films set in fictional Commuterland
Social enterprise rebrand and website
CSH Surrey

Central Surrey Health appointed IE Brand to create a distinctive new brand to reflect their core values and overcome poor recognition levels. CSH Surrey was the first independent social enterprise to emerge from the NHS. They had ambitious targets t...

Deep dive

5
years
NHS contract attributable to brand messaging
Drug and alcohol charity brand and website
WDP

IE Brand was appointed to help WDP – then named Westminster Drug Project – communicate its vision and achieve its ambitious growth plans. Formed in 1990, WDP is a charity providing drug and alcohol services in London, the South East and the East of ...

Deep dive

34
competitors mapped for market positioning
Education charity branding and websites
pfeg

IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites. pfeg (Personal Finance Education Group, now part of Young Ente...

Deep dive

400
+
educational resources searchable online
University students' union rebrand
Herts SU

Before we landed  Hertfordshire Students' Union knew their brand was rather dated and tired. It wasn’t communicating the personality and values of the Union, the depth of their expertise, or reflecting their desire to impact the lives of their s...

Quick read

Benevolent charity rebrand
Bank Workers Charity

Before we landed Bank Workers Charity wanted to reinforce its position as the leading support charity for people who’ve ever worked for a bank. They were also considering a name change – some people thought ‘bank’ too restrictive, and ‘charity’ ...

Quick read

Non-profit childcare brand
RAFA Kidz

Before we landed RAFA were looking for a new creative agency to support their communications plans, which range from member recruitment and renewal campaigns, to promotions for services including Wings Break hotels, befriending, and sheltered housin...

Quick read

Brand and member-focused website
LABC (Local Authority Building Control)

Before we landedThe LABC brand had the loyalty of its members, and was authoritative and functional. But they wanted to be bolder and more compelling to other audiences – homeowners, local authorities, businesses of all shapes and sizes, policymakers...

Quick read

University brand audit and departmental rebrands
University of Bristol

Before we landed IE Brand’s stakeholder research showed that awareness and understanding of the three sub-brands ranged from reasonable (sport) to dreadful (catering). Audiences assumed incorrectly that the catering service was run by an external c...

Quick read

Professional training and elearning website
The Inns of Court College of Advocacy (ICCA)

Before we landed As ICCA is gradually moving towards delivering more of its learning online, they realised their website wasn’t up to the task. They also planned to launch a new Bar Professional Training Course (BPTC) for September 2020, for which t...

Quick read

Christian charity brand and website
Betel UK

Before we landedLike many charities, Betel had been so immersed in doing amazing work that their brand and marketing had been neglected. Without clear audience differentiation or a fully mapped out customer journey, they were missing opportunities to...

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Name, brand and website for uni careers service
University College Dublin Careers Network

Before we landed UCD’s Career Development Centre had been transformed from a highly centralised service to a distributed model, and the emphasis had shifted from ‘careers guidance’ towards enhancing student employability. They had a strong presence ...

Quick read

School campaign to widen accessibility
The Schools of King Edward VI

Before we landed The Schools of King Edward VI are steeped in history, and renowned for their academic excellence. However, schools like King Edward’s were coming under increasing pressure from the Government to ‘widen accessibility’ to selective ed...

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University careers service name and rebrand
Aston University

Before we landed Aston Careers, Placements and Employability (as it was then known) was already a sector-leading, highly successful service, but they recognised that they were suffering from poor brand recognition and inconsistent campaigns.   ...

Quick read

Education charity visual identity and website
Countryside Classroom

Before we landed Farming and Countryside Education (FACE) had an ambition to create a single online resource to help schools incorporate food, farming and the natural environment into their teaching, supported by experiences outside the classroom.&n...

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Health brand and microsite
The Strategy Unit

Before we landed The Strategy Unit was struggling to succinctly and compellingly articulate its service offering. The brand lacked confidence and tended to communicate complexity and a self-deprecating humility that failed to match the views of its ...

Quick read

Uni careers and placements brand
University of York

Before we landed UoY’s Careers and Placements service was struggling to achieve meaningful and sustained engagement. Students didn’t fully understand how to engage with the service, to further their employability prospects. The challenge we were se...

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International Christian charity rebrand
Serving In Mission

Before we landed  SIM UK, as it was then known, was struggling with poor brand recognition and an aging donor and volunteer base. Their organisational structures and staff team were struggling to meaningfully engage with a younger and increasin...

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Brand and website refresh for Catholic college
Heythrop College, University of London

Before we landed As a Kensington based conservative Catholic college, fast approaching its fourth centenary, Heythrop was increasingly aware that its offering was falling out of step with student needs. Brand positioning and digital strategy – s...

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University careers service brand
University of Reading

Before we landed The Careers Centre had found it difficult to motivate its students and academics to engage with the service and needed to cut through the ‘noise’ of university messaging.  The challenge we were set IE was appointed to clarify...

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University careers service brand
Imperial College London

Before we landed  Stakeholder research had shown that the service was suffering from a lack of understanding and student recognition. IE Brand was invited to run a Strategy Workshop for the careers team, then pitched to create a new visual iden...

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University careers service brand
University of Birmingham

Before we landed The services provided by the university’s multiple specialist teams (e.g. advice and guidance, events etc.) had a good degree of brand recognition and affiliation but the perception of the umbrella CEC brand was fragmented and had l...

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Campaign brand for university careers service
University of Warwick

Before we landed Despite being recently recognised as the UK’s top 100 employers’ favourite university, the Student Careers & Skills (SCS) team found themselves under pressure to significantly improve upon student outcomes and engagement. The ke...

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Rebrand for a Michelin-starred restaurant
Adam's

Before we landed Adam’s original restaurant was a pop-up based in a former sandwich shop. The move to a new, six-figure, permanent premises has been two years in the planning.

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Brand and website for start-up business
Ceradas

Before we landed The founder of Ceradas, Chris Stamp, had been operating as an independent business consultant for a couple of years, but without any brand or website. He came to IE looking to professionalise his offering and create a visual identit...

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Engaging impact reports and data visualisation
Goldman Sachs 10KSB

Before we landedThe business schools at the universities of Oxford (Saïd Business School), Aston (Aston Centre for Growth), Leeds, Manchester Met and UCL partnered with sponsor Goldman Sachs to create the programme. They’d commissioned an independent...

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Digital case studies  

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